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Subaru Named 2012 Design Challenge Winner at LA Auto Show
6 December, 2012

Tokyo, December 4, 2012 - Fuji Heavy Industries Ltd. (FHI), the maker of Subaru automobiles, today announced that Subaru has won
the 2012 Los Angeles Auto Show Design Challenge competition after the presentation of its SHARC (Subaru Highway Automated
Response Concept) vehicle. As a futuristic model for 24-hour highway monitoring, the SHARC provides protection and rapid emergency
response solutions for Hawaii's highway patrol.

The Design Challenge takes place annually on the final Press Day of the LA Auto Show. For each of the past nine years, a new Design
Challenge theme is chosen and the major automotive design studios showcase their talents, competing against one another to further
explore new ideas in automotive design.

Six automotive design studios from around the world were nominated as finalists to compete in this year's Design Challenge theme,
"Highway Patrol Vehicle 2025" with their designs of "the ultimate 2025 law enforcement patrol vehicle that supports the needs of
dynamic urban environments". Subaru presented the SHARC vehicle to patrol a hypothetical inter-island "Paradise Highway" in the
2025 Hawaii. Subaru developed the cutting-edge SHARC as an affordable and environmentally conscious highway patrol vehicle that
meets Hawaii's strict UltraGreen carbon-neutral environmental regulations. With visible trends in reduced highway patrol budgets
worldwide, SHARC vehicles are powered by renewable energy and operate autonomously, eliminating the need for a large full-time
highway patrol staff.

Entries were judged by multi-discipline design professionals who selected the winner based upon various factors including: consideration
of future needs for advanced technology; speed and agility on future freeway systems; creativity of the solution; meeting the specific
region's mandated emission standards; and environmental sensitivity for maintenance and recyclability. The SHARC design won this
highly anticipated competition for "capturing the vision of Design Challenge theme by combining functionality and problem-solving
technology around a dynamic and plausible story" and the global joint efforts of the Subaru Global Design team led by FHI's Design
Dept. in collaboration with Subaru's design studios of the U.S. and Europe were also highly recognized by the judges.

Through its brand statement "Confidence in Motion", FHI is committed to offering its customers Subaru's distinctive "Enjoyment and
Peace of Mind" driving experience. Subaru will continue to enhance its engineering and designing excellence to create vehicles that
embody Subaru's commitment to enjoyable, heartease driving for all drivers and passengers.

 
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